What is described by prioritizing personal goals over those of a group?

Prepare for the New CED Social Psychology Test. Study with flashcards and multiple choice questions. Understand the latest concepts in social psychology and get ready for your exam!

The concept of prioritizing personal goals over those of a group is accurately described by individualism. Individualism emphasizes the importance of individual autonomy and personal achievement, encouraging people to focus on their own needs, desires, and goals, rather than the collective interests of the group.

In cultures that value individualism, personal success and self-expression are often seen as paramount, which can lead to a greater emphasis on independence and self-reliance. This contrasts with collectivism, where the needs and goals of the group are prioritized, and individuals are expected to conform to group norms and support group objectives.

Group conformity refers to the influence of group pressure on individuals to behave or think in a certain way, aligning with the group's expectations rather than their own personal desires. Social identity theory, on the other hand, focuses on how individuals identify with social groups and the implications this has for behavior and attitudes, rather than explicitly prioritizing personal goals over group goals.

Thus, individualism captures the essence of focusing on one's own aims and aspirations in the context of personal versus group dynamics.

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