What is the term for adjusting one's behavior to match a group standard?

The term for adjusting one's behavior to match a group standard is conformity. This concept in social psychology describes the process wherein individuals align their attitudes, beliefs, or behaviors with those of a group, often as a means of fitting in or adhering to social norms.

Conformity can occur in various contexts, such as changing one's opinions to align with a group’s perspective or adapting behavior to match that of peers. It is influenced by factors such as the desire for acceptance, fear of rejection, and the perceptions of how others may react, making it a fundamental aspect of social interaction.

Understanding conformity is crucial, as it can shape group dynamics and influence individual decision-making, often leading to a sense of belonging but sometimes resulting in the suppression of personal beliefs in favor of group consensus.