What is the term for an individual's preference for personal attributes over group identities?

The term that refers to an individual's preference for personal attributes over group identities is individualism. This concept emphasizes personal autonomy, self-reliance, and the importance of individual goals and achievements rather than those of the group. Individualistic cultures tend to prioritize personal rights and freedom, encouraging people to express their unique traits and pursue personal interests. As a result, individuals see themselves as distinct from the social groups they belong to, making personal identity and personal achievement central to their self-concept.

In contrast, collectivism focuses more on the group's needs and goals over individual desires, social identity pertains to how individuals associate with particular groups, and normative influence relates to the pressure individuals may feel to conform to group norms. However, in individualism, the emphasis is solely on the individual's characteristics and preferences, prioritizing personal identity above group affiliations.