What psychological need do cults often exploit?

Cults often exploit the need for belonging and identity because they provide an environment where individuals can find a sense of community and acceptance. Many people seek out groups that offer emotional support, shared beliefs, and a strong sense of connection with others, especially during times of personal crisis or social isolation. Cults create a framework where members can feel valued and important, often replacing their previous identities with that of the group. This sense of belonging is reinforced through rituals, shared experiences, and a strong group identity, making it difficult for individuals to leave or question the group's teachings. In this way, cults can profoundly affect individuals' sense of self and connection to the wider world.