Which phenomenon describes the tendency for individuals to conform to group norms?

The tendency for individuals to conform to group norms is best described by normative social influence. This phenomenon occurs when people adjust their behavior or beliefs to match those of a group in order to be accepted or to avoid social rejection. Normative social influence is driven by the desire to be liked and accepted by others, which often leads individuals to adopt the views or behaviors prevalent within their group, even if they do not personally agree with them.

In contrast, group cohesion refers to the bonds that hold a group together, fostering a sense of unity but not necessarily indicating conformity to norms. Social loafing describes a tendency for individuals to exert less effort when working in a group compared to working alone, while informational social influence occurs when individuals conform because they believe others possess more accurate information or knowledge. Although both forms of social influence can lead to conformity, normative social influence specifically highlights the desire for social acceptance as the driving force behind individuals changing their behavior to align with group norms.